Every four years, the American people wake up on a cool November morning and realize what the hell they just did. Yup, it's election time and that means another chance for the American people to come together and choose for the candidate that sucks less.

I was given an article to read at work. "http://conversationstarter.hbsp.com/2008/07/why_i_underwent_psychoanalysis.html" It's by Paul Michelma and about him and Jerry Zaltman. The article is about the psychoanalysis of how people "really" feel about a brand. Commenters relate this to helping better run an organization and facilitate things such as "being innovative in your organization."

To be quite honest with you, this entire thing just pisses me off. In school, i took classes on how the subconcious process things in advertising. I also did the exercise talked about here, and believe it or not, on the same brand. I even set out a marketing campaign for that brand. The issue here is there is no relevant and accountable way to properly identify the emotions of a person as they relate to a brand. This is just not something i think isn't possible now, it's something never possible.

Based on the assertions made in this article, how he feels about a brand, what in the hell are we supposed to do with it? Coke apparently makes Paul think of his childhood with grandma. So what? Coke makes me think about the boat we used to have. The main issue we have is that even if you interviewed ever last person on the earth to find their emotions on a brand, you still would not be able to create an affective advertising campaign. Every person is different. We have different life styles, different up-bringings, and different emotions towards everything.

Al Gore is apparently getting sued by the dude who founder The Weather Channel. Why is he suing? Because Al Gore is apparently perpetuating a lie and global warming is indeed false.

Apparently the earths warming was caused by natural cycles of the sun. Apparently we are currently in a global cool meaning there is no global warming, but global cooling. Whatever, I'm still not going to invest in a Prius just yet.