Ten years ago, web sites were easy. Anyone could make them for you. In fact, only one guy did make them for you. He was your "internet guy." Hell, I was that guy once upon a time.

Today, you don't have a guy, you have an army of guys, and they all specialize in one thing and think they specialize in the others. Your SEO wants to edit content, your developer want to design, your designer wants to develop, IT wants to run the whole damn thing, and your marketing guy who came from some random marketing firm who has never worked with hte internet before is trying to tell everybody you're wrong and he's right even though he's never done this before and you have. 

Welcome to the modern age of complication. Everyone is a critic, everyone is write, no one is wrong, and everyone wants a say. You have to balance the needs of 20 people, work with 20 different people who disagree with the needs of the 20 people, and you're in the middle. What to do oh what to do.

So, Cuil launched today with much fan fair. It had the lead on CNN.com and was published on every site ever. Cuil is a search engine designed to beat Google. It is being completely developed by ex-Googler Anna Patterson (who went to UIUC thank you) who developed the index system for Google in 2004.

I went and i tried this new Cuil which is being called a possible Google-killer and i must say, these people fucked up good. This is single-handedly the worst launch i have ever seen. Most the links are broken and the servers keep going down. Who would have a site where you can't view an about us or privacy page, especially a brand new search engine? I am not impressed at all. Definitely not to the level of service i provide.

As for the search technology, total crap. I can't find the moon on this thing and the results are about as relevant as a Danish hooker in a monastery. The layout is new. I'm not really opposed to it, but I

I was given an article to read at work. "http://conversationstarter.hbsp.com/2008/07/why_i_underwent_psychoanalysis.html" It's by Paul Michelma and about him and Jerry Zaltman. The article is about the psychoanalysis of how people "really" feel about a brand. Commenters relate this to helping better run an organization and facilitate things such as "being innovative in your organization."

To be quite honest with you, this entire thing just pisses me off. In school, i took classes on how the subconcious process things in advertising. I also did the exercise talked about here, and believe it or not, on the same brand. I even set out a marketing campaign for that brand. The issue here is there is no relevant and accountable way to properly identify the emotions of a person as they relate to a brand. This is just not something i think isn't possible now, it's something never possible.

Based on the assertions made in this article, how he feels about a brand, what in the hell are we supposed to do with it? Coke apparently makes Paul think of his childhood with grandma. So what? Coke makes me think about the boat we used to have. The main issue we have is that even if you interviewed ever last person on the earth to find their emotions on a brand, you still would not be able to create an affective advertising campaign. Every person is different. We have different life styles, different up-bringings, and different emotions towards everything.

 

I've seen a lot of conferences and trade shows come across my desk. I don't go to these. Conferences, trade shows, anything like that, are nothing more than people who have no idea what they are talking about trying to sell an "idea" to someone who has no idea what they are talking about.

My personal favorite ones are the ones were you get to learn how to make money on the internet. Or perhaps the ones that are seminars that discuss using web 2.0 to increase your site's customer interactions. Right! Like there is a silver bullet with this shit. C'mon people. I've been saying it a lot recently, if you don't know how to run a web site, all the fucking conferences and seminars in the world won't show you.

Another point is that when i got into this game 10 years ago, if you wanted a web site, an e-commerce site, or anything, you went to a guy. One fucking guy. That guy, knew everything. He could code, do graphic design, internet marketing, the whole nine yards. Now, there isn't one guy. There are like, 10 guys. All those guys don't take into account the other guys and marketing just gets fucked up. Marketers today have no web experience but think it's like any other media. How much they have to learn.

I know I know, information is power and all that shit. But seriously, i don't give a flying fuck who you are, if i am looking up information on the internet, it better be free. It I can't buy it in a fucking book, it sure as fuck better be free. I don't want to have to pay for your god damn articles or pay to read your newspaper online. That's just bullshit!

If you are selling an e-book, then i'll give. But if you posted a news story or have one article or white paper on how to do something, then blow it out of your ass. You know why? BECAUSE I CAN GET IT FREE SOMEWHERE ELSE!

That has got to be the dumbest god damn thing i have ever heard. Just post what you have to say and be business-minded enough to realize that if people actually like what you have to say, they might come back and you can get ad revenue. Or, better yet, they might hire you as a consultant or something because you know what you are talking about.

 

Remember that old Hanson song? Yeah i know, it'll be in your head the rest of the day. Anyone else used to think the one on the right was a chick?

 

So I've blogged before about the bubble 2.0. Not much really has changed. It's just now really starting. And by starting, i mean it's at stage one. It may just look like another day on the internet but the bubble is here; and it's going to look a hell of a lot different than the last one.