Now, i'm not a fan of companies making "viral" commercials. They make me feel cheap and used and it tends to make me not want to buy a product. This, however, is funny as hell. Old Spice, I salute you for only you know how to mak a truely funny commercial.

I was given an article to read at work. "http://conversationstarter.hbsp.com/2008/07/why_i_underwent_psychoanalysis.html" It's by Paul Michelma and about him and Jerry Zaltman. The article is about the psychoanalysis of how people "really" feel about a brand. Commenters relate this to helping better run an organization and facilitate things such as "being innovative in your organization."

To be quite honest with you, this entire thing just pisses me off. In school, i took classes on how the subconcious process things in advertising. I also did the exercise talked about here, and believe it or not, on the same brand. I even set out a marketing campaign for that brand. The issue here is there is no relevant and accountable way to properly identify the emotions of a person as they relate to a brand. This is just not something i think isn't possible now, it's something never possible.

Based on the assertions made in this article, how he feels about a brand, what in the hell are we supposed to do with it? Coke apparently makes Paul think of his childhood with grandma. So what? Coke makes me think about the boat we used to have. The main issue we have is that even if you interviewed ever last person on the earth to find their emotions on a brand, you still would not be able to create an affective advertising campaign. Every person is different. We have different life styles, different up-bringings, and different emotions towards everything.

So, after a long night of Age of Empires, a handle of SoCo, and of a handle of something else, me Jonesey, and a few buddy's were pretty rilled up. So much so that a hole manifested itself in my wall in the exact shape and size of my buddy's right ass-cheek.

This is not that big a deal. It's really not. However, it is "a deal" and needed to be dealt with. After trying to repair the hole myself, the landlord decided to call in a professional dry-waller. Well, the guy she call is the first name in the phone book. She reaches him on his cell phone and he is between jobs on the road. It just so happens that my place was on the way to his next job so in less than 5 minutes, he's at our door.

Sonny walks in, takes one look at the patch job i was in the middle of and replies, "hey that looks pretty good. Looks like just a normal repair between the second and third coat of wall compound." Sonny then asked me what i was using and I show him the little jar from Ace hardware with Ace branded stuff. He looks at it and goes "I've never heard of this stuff before in 15 years. I can show you what I use. " I'm like, alright and then Sonny says "Actually, i might as well just fix it while i'm here cuz it will only take a second; no charge." I was like, Umm, hell yes. Sonny didn't charge me because he was here and it would take 30 seconds.. or 10 minutes. He wouldn't accept money and didn't try to screw us. He could have charged $15, $50, or even $100 to fix this, but he didn't. Hell, the guy didn't have to fix it at all. Sonny did business the way it should be done. Sonny will be paid in a way that is more valuable that money. For one, he has my utmost respect. For another thing, he will be my dry-waller of choice and recommendation for as long as i live around here. Considering the guy is doing the top end homes in town, I see this tactic has been working for him well.

I was looking at getting satellite TV and HD. DishNetwork has a high charge and almost no HD channels. DirecTV shows you a price but above it in small print says this is a 12 month price and real price is damn near 60% more. They trick you into one price to charge you more next year. They also both screw you on cable boxes. Dish Network charges more for "DVR Service" which is essentially the same receiver just with the DVR feature turned on. It just amazes me these shoty business practices. Sure, Sonny is small time and these fuckers are big time, but what happens when good competition hits the market? These boyz are fucked and Sonny will be retired on a nice little tract of land with his family. Rock on Sonny. -Walhalla

Or maybe i should say "News Marketing?" Regardless, even the news needs to market. Whether it's a commercial for the 10 O'clock news or a billboard for your local paper, even news organizations need to advertise. Sometimes even a story.

On the internet, you need to market your top story with cool logos and a good tag line. On Foxnews.com today, was an image for the story about the New York Govoner who got caught with a call girl.